Are you looking for a powerful way to grow your business online? A LinkedIn company page might be just what you need. In this article, we'll explore why LinkedIn pages are so valuable and show you how to create one step-by-step.
How a LinkedIn page will help you grow your business in 2025
LinkedIn is one of the most popular social networks, and the only platform where you can consistently find qualified leads ready to purchase your products or services, especially in the B2B space.
Business owners and companies use LinkedIn for almost all business-related communication and lead generation.
Today, LinkedIn has more than 1.1 billion users from more than 200 countries,
making it the most important platform for doing business, networking, and connecting with like-minded individuals around the world.
LinkedIn has 72.3 million official LinkedIn business pages. Each month, LinkedIn pages receive more than 1 billion interactions alone. That is an increase of more than 55% since last year.
Companies of all sizes can establish thought leadership, build trust with potential clients, and attract qualified visitors to their websites by posting content on their LinkedIn page. User-generated content has increased by 60% in the last few years.
It is estimated that 96% of B2B marketers use LinkedIn to distribute content.
If you want to take advantage of LinkedIn to grow your business, the first item on your to-do list should be to create a LinkedIn company page for your business.
This article will show you how to create your first LinkedIn page, optimize it, and take advantage of all its features to attract high-quality leads for your business.
What is a LinkedIn company page?
A company page on LinkedIn is a public profile that people can follow to receive updates and news from your company.
The about section allows you to share information about your company, such as a description, company website address, industry, company size, specialties, legal company type, and any physical locations.
The posts section allows you to share text posts, photos, videos, articles, documents, events, and live streaming content.
The jobs section allows you to post job listings that are automatically promoted to qualifying LinkedIn members interested in new opportunities.
The people section displays a list of employees.
The videos section is a dedicated area with all your videos uploaded on your LinkedIn business page.
What are the benefits of a LinkedIn page?
Lead Generation
A LinkedIn page is an excellent tool for lead generation.
It allows companies to create a strong presence on LinkedIn to showcase their business, products, services, and team members.
Employees can link to the company page in their LinkedIn profiles.
This allows curious profile visitors to visit and explore your company's LinkedIn page for initial research to better understand how your offerings can help them.
A comprehensive LinkedIn page that takes advantage of all page features, including tag line, description, products, links to your company website, and free downloadable lead magnets makes it easy for visitors to self-qualify themselves as prospects.
By sharing content on your page, you can reach new prospects who would make great customers. You can share posts, articles, and videos using relevant hashtags to get noticed by senior decision-makers.
Search Engine Optimization
The LinkedIn page is an excellent SEO tool.
It generates a brand-new asset that people can find on Google and LinkedIn when they search for your company name.
This is super useful and allows you to move competing pages back to page two of search results.
You also get a free follow link from the high-authority website LinkedIn.com through your primary call to action button on your page.
By doing this, you will increase the domain authority of your website and you will be able to rank your website and all of its pages higher in search results pages.
Recruitment
If you're looking to recruit top talent, LinkedIn pages can be a very effective tool.
By publishing free job listings on your profile and promoting them to qualified candidates, your company can attract more attention from potential future employees.
By sharing interesting content on your LinkedIn company page, you can clearly communicate your welcoming company culture and make your job openings even more appealing to highly sought-after candidates.
Thought leadership
Although "thought leadership" may sound like another corporate buzzword, its meaning is very valuable to individuals and businesses.
A thought leader is a recognized industry expert or company that offers advice, insight, and valuable perspectives to members of their industry.
You can quickly build an audience of ideal customers if you fully understand the key issues affecting them by sharing highly valuable advice on your LinkedIn business page.
You don't need to know everything to become successful. Be humble, acknowledge what you don't know, listen to the opinions of others, and follow these steps to turn your page into an aspiring thought leader.
Share daily content that helps your ideal customers recognize you as a key authority in your industry.
This allows you to build trust and shorten the sales cycle.
You can learn more about how to get your first 10,000 LinkedIn followers in this article.
Publicity
Publicity is media attention for your product, service, or business. It can include traditional news sources, such as news shows and newspapers, and new media, such as podcasts, blogs, and websites.
Press releases, networking with content creators and journalists on LinkedIn, supporting a good cause, and other indirect forms of self-promotion can help you generate news about your business.
By attracting members of the press to follow your company page, you ensure that any good news that puts your company in a good light has a high probability of being seen by the right people.
Regularly share newsworthy stories on your LinkedIn page and watch the free publicity roll in.
LinkedIn Ads
LinkedIn Pages make it easy to establish your brand on LinkedIn.
Getting started is free; all you need is a LinkedIn account and a verified email address.
To run Sponsored Content and Sponsored Messaging on LinkedIn's advertising platform, you must have a LinkedIn Page.
LinkedIn ads are costly compared to other social networks.
One way to improve your auction bids is by regularly posting high-quality content on your LinkedIn business page.
The LinkedIn relevance score rewards marketers who regularly post content that earns many clicks, likes, comments, and shares.
Branding
LinkedIn company pages are great for raising the visibility of your LinkedIn profile.
Creating a page and linking it in the experience section of your personal LinkedIn profile allows you to add a colorful logo to your current position or business venture.
Profile visitors can click on the company page logo or name to visit your page to learn more.
By marking your company page as your current position, LinkedIn will prominently display it at the top of your profile, further boosting your overall branding.
What is the difference between a LinkedIn page and a LinkedIn profile?
A personal LinkedIn profile summarizes you as a person.
Its purpose is to highlight information about you either as an employee of a company or as a thought leader (see LinkedIn Creator Mode).
Employees can highlight their work experience, education, skills, and recommendations, while content creators focus on promoting their content and links to their most valuable resources.
A LinkedIn page represents a legal entity such as a company, business, or non-profit organization.
It emphasizes the company's products, services, customers, and team members.
Both can share content on LinkedIn.
Having a page is required if you wish to run LinkedIn ads.
You must have a personal LinkedIn profile to connect with other members and send messages.
How to grow your LinkedIn company page?
Sharing valuable content
You can do a few things to make your page more attractive to potential customers.
Sharing thought-leadership content on your page is one way to accomplish this.
It shows visitors that your company is always providing value to its customers ahead of the curve. In this way, you can quickly build trust with future customers.
The more value you share, the more people will return to see you again and again. Many will decide to follow your page, so they don't miss your valuable posts in their newsfeed.
It is also smart to post regular updates about your products and services and what is happening behind the scenes of your business.
Engagement with prospects through hashtags
LinkedIn pages can select up to three hashtag topics that are relevant to their page.
Whenever someone on LinkedIn, a person, or a company, shares a post that includes one of these three hashtags, your page will receive a notification with a link to the post.
By responding to their post with a valuable comment, you will be able to engage with potential prospects in a meaningful way.
Using this method will attract more visitors to your page.
Consistent branding on employees' LinkedIn profiles
Promoting your LinkedIn page on your employees' personal LinkedIn profiles is an excellent approach to attracting potential leads for your business.
By linking your business page in their experience section, you create clickable direct links to your page that make it super convenient for profile visitors to learn more about your company.
When employees mark your company page as their "current role", the company page gets a second, even more prominent placement, right at the top of their profile, next to their headline.
You can amplify this by giving your employees branding guidelines and sample text snippets they can use for their LinkedIn profiles to create a consistent look and feel across all employee profiles.
If you are really fancy, consider paying for professional headshot photos in front of a backdrop in your company's brand colors.
Optimizing your LinkedIn page for SEO
By choosing the right keywords for the description of your page and optimizing your page's specialties and hashtags, you can optimize your page to get found via Google and LinkedIn searches.
So whenever someone searches for a specific keyword related to your company, products, and services, you make it more likely that your company page will show in search results.
You can also indirectly boost the domain authority rank of your company's website by including a link to it on your LinkedIn page.
Relevant backlinks from high-authority websites significantly impact Google's ranking algorithm.
LinkedIn Ads
LinkedIn ads offer a wide variety of ad formats to attract new clients. You can choose between promoting specific links on your website and LinkedIn page or starting one-on-one conversations using messaging ads.
No matter your format, you always need a LinkedIn business page.
LinkedIn ad accounts are always linked to a specific company page. Whenever you run a LinkedIn ad, the ad will always include a link to your page, giving people full transparency about who is behind that particular ad.
Given that LinkedIn's cost per click is the highest among all social media platforms, publishing platforms, and ad networks, I highly recommend that most businesses stay away from LinkedIn ads unless you sell products or services north of $100,000 per new customer.
The most effective and far more affordable approach is to share valuable content on your business page.
How to create a LinkedIn content strategy for your company page?
How to create a LinkedIn content strategy for your company page?
Creating an effective LinkedIn content strategy for your company page can be done in a variety of ways.
Understanding your customers is the key to success.
- Who are they?
- What are the industries where you can find them?
- How large are the typical companies that use your products?
- What specific challenges are these companies facing that can be resolved with your products and services?
- Are these companies aware of your products and services?
- Do they know the actual names of the problems they face?
- Or are they merely capable of describing the symptoms?
- What questions do they ask on Google on LinkedIn?
A clear understanding of your audience and their precise needs will enable you to build a content strategy that will meet their needs.
I recommend thinking about content clusters around the top five to ten challenges and then creating content based on actual customer questions and search queries to build your LinkedIn content strategy.
To learn how to create a super-efficient LinkedIn content strategy to market your business, sign up for my LinkedIn Leads Bootcamp, which will walk you through the exact steps over 21 days.
How to create engaging content for your LinkedIn company page?
Your LinkedIn posts should address common misconceptions and misunderstandings that many customers have about your industry.
By answering common client questions in your LinkedIn posts, you allow potential customers to self-qualify themselves.
Examples:
- Lawyers can share information about recent court cases affecting their ideal customers and offer guidance on how to take action based on the judgment.
- Personal trainers could share information about new scientific studies about different supplements.
- Accountants can inform their audience about new government tax breaks and how to apply for them.
I recommend creating a list of frequently asked client questions and then planning content around these topics.
You might want to consider discussing your internal processes. By doing so, your audience can self-evaluate if you can help them before contacting you. This way, you save time and avoid unrealistic expectations during discovery calls.
Read my article with LinkedIn content ideas for more inspiration.
What is the best time to share content on your page?
The best time to post on LinkedIn is on weekdays between 7 AM and 11 AM in the time zone where most of your customers are based.
If your audience is primarily based in Los Angeles, you should post in Pacific Time. If you are targeting the entire United States, post in Eastern Time.
With audiences across different continents, select a time while most people on both continents are awake, or consider posting twice for each location's morning slot.
You can also post on weekends, but at a lower frequency and later in the morning.
If you don't have a robust dataset or are just starting, use a data-driven approach. Experiment with different posting times and track your results to determine which time slots work best for your page.
Relevance, quality, and trending content are more important than recency.
How to schedule posts on your company page?
Can you schedule posts on a LinkedIn page?
Yes, you can schedule posts on your company's LinkedIn page using many third-party tools that integrate seamlessly with LinkedIn Pages.
With this, you don't have to worry about forgetting to share a post when things get busy in your day-to-day work.
Set a calendar reminder once a week or month to sit down and schedule all posts in bulk.
What are the benefits of scheduling posts on your page?
Maintaining a consistent posting schedule.
LinkedIn company pages need to maintain a consistent posting schedule.
By scheduling posts ahead of time, you can avoid content shortages and make sure that your page is always active.
This is important because pages that publish regularly tend to be able to double their engagement.
No last-minute hiccups.
One way to ensure that everything runs smoothly on your team is to schedule your content in advance.
This way, even if something comes up at the last minute or someone gets caught up with another task, your content will still be published on time.
Maximize your team's productivity.
Maximize your team's productivity by scheduling content in batches.
In this way, the person responsible for the post can free up their focus to other things, such as analyzing the results and optimizing future content.
Additionally, this makes posting much more streamlined for people who manage accounts on multiple social networks.
How to schedule LinkedIn posts with third-party apps?
SocialBee
SocialBee is by far my favorite scheduling tool for LinkedIn pages.
One of its unique features is the ability to set up content buckets, for example, 'long-form articles', 'short-form posts about topic A', 'topic B', etc.
This allows me to schedule different types of content and specific topics from my LinkedIn content strategy at different regular times.
You can configure these buckets to share each post only once or to share some of the older posts again if your queue ever gets empty.
So, no matter what happens, your LinkedIn page will always have engaging content.
Repurpose
Repurpose is a fantastic tool for repurposing social media content from other platforms such as YouTube, TikTok, or Instagram on your company page.
You can reshare posts as a whole or create small bite-sized clips of longer videos with optional subtitles to make them more engaging.
Hootsuite
Using Hootsuite is helpful for LinkedIn users because they can sync their accounts and schedule posts individually or in bulk.
It allows you to target specific users for individual posts based on LinkedIn's advanced target parameters.
You can also track and measure the effectiveness of all LinkedIn posts.
Hubspot
HubSpot's inbound marketing software is a powerful tool for managing your social media marketing and ads.
The CRM platform allows you to schedule LinkedIn posts directly from the CRM.
Its built-in analytics features allow you to better understand your audience.
Buffer
Scheduling your page posts with Buffer couldn't be easier!
You can customize each post for each social network with the tailored posts composer.
Salesforce
Salesforce is a powerful tool that can help you with more than just sales enablement.
Thanks to Salesforce Social Studio, you can schedule posts, review social stats, and more on your company page.
So if you are looking to take your LinkedIn page to the next level, consider using Salesforce to help you out.
How else can third-party LinkedIn scheduling tools help?
Third-party LinkedIn scheduling tools can help with much more than just posting and scheduling posts.
They can also help engage followers, respond to comments, track brand mentions, and analyze metrics.
This can be extremely helpful to grow your brand on LinkedIn.
How to create a LinkedIn company page step-by-step?
Before creating a LinkedIn page, you must have a LinkedIn account.
Page creation is currently only available on the desktop version of LinkedIn.
To create a page, first, log into your personal LinkedIn account.
On the top right corner of your LinkedIn menu bar, click on the Work icon.
Scroll down and click Create a Company Page.
From the following options, select the page type you wish to create:
- Company.
- Showcase page.
- Educational institution. Make sure to get in touch with LinkedIn support after you created your page to enable the alumni tool.
Enter your page identity, company or institution details, and profile details.
Check the verification box to confirm that you have authorization from your organization or school to create a company page on their behalf.
Click the "Create page" button.
You may see a red error message when trying to create a page. This usually indicates something is wrong, and you will need to troubleshoot the issue. Sometimes, you can solve the problem by simply refreshing the page. Other times, you may need to contact customer support for further assistance.
Click Start building your page to complete your LinkedIn page creation.
How to optimize your LinkedIn company page?
Name
I recommend dropping any mention of your company's legal entity name for your company page name.
For example, using 'Microsoft' instead of the full legal name 'Microsoft Corporation'.
This creates a more relatable tone with your audience and shifts the focus to the name of your business instead of your legal organizational structure.
You can still include the full legal name in the description of your about page.
URL
Make sure to create a custom URL for your LinkedIn company.
If possible, follow the same naming guidelines as described above and use only your business name without the legal entity name.
A custom URL for your company page is excellent for branding and SEO.
Tagline
This could be your company's mission statement.
In most cases, I recommend writing a custom tagline that communicates the value proposition to your ideal customers.
You can check out my LinkedIn headlines article for additional inspiration.
Logo
You are in good shape if you have a square or round logo. Go ahead and upload it.
Suppose your company logo is horizontal or vertical, and you don't have a special square version for social media. In that case, I highly recommend contacting your logo designer and asking them to design a bespoke square logo.
Usually, your logo will be displayed in a small icon size. Only square and round logos will look great in such small sizes.
If you cannot think of any logo designer or lost contact with your original artist, check out Fiverr. They have a great selection of professional logo artists.
Header image
The header image is great if you want to enhance the branding of your company page.
If you do not want to invest in a professional designer to create a unique header image, I recommend using a free stock photo from Pexels or Pixabay.
Neutral photos of landscapes, skylines, and nature work best.
If you want to use text overlays on your header images, I recommend keeping the amount of text to a bare minimum.
Today, most users access LinkedIn on their phones, which dramatically reduces the readability of any text on header Images. If done wrongly, text overlays can look cheap and unprofessional.
About us
In the description of your About Us section, you can share important details about your company.
Avoid any form of corporate or marketing speech and image of how you would explain your company to a friend. Who are you? What are your products? Who are your customers? Where are you based? How many people work in your company? What are your principles, etc.?
You can also highlight specific products and services and include instructions on getting in touch or learning if someone is interested in working with you.
I recommend learning about storytelling techniques to make your text more engaging to a potential customer for maximum effect.
Custom button
The custom button is one of the most important features of your LinkedIn page. It allows you to create a prominent call-to-action on your page by linking to one of your most important assets on your website.
You have a choice between
- Contact us
- Learn more
- Register
- Sign up
- Visit website
You can enter any URL you want. I recommend linking to your product portfolio, your best-performing lead magnet, or your company's contact form.
Metadata
LinkedIn pages can display additional meta-data about your company in the About section.
I highly recommend completing all fields with as much detail as possible.
This will give page visitors clarity if you are the right type of company they want to work with and will also boost your visibility in LinkedIn search results.
Website
The website field will be displayed in the About section of your page.
The website URL can be different from your custom button. If you want, you can choose two different URLs for the individual locations.
The same recommendation as for the custom button applies. Links to your company's contact form, your best-performing lead magnet, or your product portfolio are the best ways to turn page visitors into leads.
Industry
You can change the industry by typing in the name of your industry.
LinkedIn will display autocomplete suggestions as you type. You must select one of these suggestions; otherwise, LinkedIn will not allow you to save your changes.
I recommend selecting an industry that best matches your company. If you can not find any suitable categories, pick something loosely related.
You can check out the complete list of all LinkedIn industries here.
Size
The number represents the number of people working in your company. Select the number that matches your headcount the most closely.
- 0-1 employees
- 2-10 employees
- 11-50 employees
- 51-200 employees
- 201-500 employees
- 501-1,000 employees
- 1,001-5,000 employees
- 5,001-10,000 employees
- 10,001+ employees
Type
This field represents the legal entity of your company, kind of. LinkedIn has not been very consistent in the possible choice. For example, an educational institute could be a for-profit company or a non-profit.
Select a broader descriptive category if possible and a legal entity otherwise.
- Educational
- Government Agency
- Non Profit
- Partnership
- Privately Held
- Public Company
- Self Employed
- Self Owned
Phone
This field is optional. If you want potential customers to call you, add your company phone number here.
Founded
If you want to highlight that your company is well established, consider including the founding year on your company page.
Specialties up to 20
Here, you can add up to 20 keywords or phrases to your LinkedIn profile.
This will help you to optimize LinkedIn SEO and increase the chances that your LinkedIn business page will appear in search results when someone searches for one of these keywords.
I recommend adding the maximum number of 20 specialties.
Keywords that have a proven track record are useful. I recommend signing up for a SEMrush trial and using their Keyword Magic Tool to find the best keywords to use for your page.
Hashtags
Independent of specialties, you can add up to three hashtags to your LinkedIn page.
These have two functions.
- They help the LinkedIn algorithm better categorize your thought leadership content.
- Your LinkedIn page will send you instant notifications when any person or company on LinkedIn has published a new post using any of these three hashtags. This creates the perfect opportunity to build relationships with potential customers by offering valuable advice about your situation in the comment section.
Locations
Here, you can add any physical locations of your company.
This will increase your page visibility in local LinkedIn searches.
If you are looking for an accountant, it makes sense that they are based in the same country and legal system, doesn't it?
Workplace
The workplace module allows you to share if your company offers only on-site, hybrid, or remote employment.
This setting is optional and does not have to be turned on.
Lead gen forms
Instead of sharing a link to an external lead magnet or contact form, you also have the option to add a lead generation form to your company page.
You can select between four call-to-actions.
- Contact sales
- Request free demo
- Start free trial
- Get started
You must also include a URL to your company's privacy policy.
Your lead gen form headline can be up to 50 characters long, and the body copy up to 200 characters.
People who want to sign up can type in an email of their choice.
Their job title, company name, and first and last name are automatically pulled in from their LinkedIn profile.
They must explicitly consent to be contacted via email before submitting the form.
Lead gen forms offer few integrations with third-party tools such as email marketing software solutions and customer relationship management systems.
Therefore, I recommend sticking with an external lead generation tool such as ConvertBox or QuestionScout.
Featured groups
If your company uses LinkedIn groups for lead generation, you can highlight one group in your LinkedIn profile.
This feature is optional.
Products
A recent addition to LinkedIn pages is the ability to add products to your page.
These must be submitted for review before they are added to your LinkedIn page.
You can customize the following attributes of your product.
- product name
- category
- logo
- call to action
- description
- website
- role titles for whom this product is intended
- product videos, photos, and screenshots
- featured customers (other LinkedIn pages)
- community hashtag
This feature is extremely useful for all companies, especially if you have more than one product.
How to give your team access to your LinkedIn company page?
To give someone access to your LinkedIn page, you must add the specific LinkedIn member to your page and then provide them with admin privileges.
This is a quick and easy process. Follow the steps below.
What user roles can you add to your company page?
Super Admin
This role manages everything on the page. It is the only role that can edit the page and manage all admins.
Content Admin
This role posts and manages content, comments as the page, and exports analytics.
Analyst
This role only views and exports analytics on LinkedIn and will have limited access to third-party partner tools.
Sponsored Content Poster
This role creates sponsored content ads on behalf of your page from a LinkedIn ad account. Ads are not shown in your page feed.
Lead-Gen Forms Manager
This role can download leads from your page's LinkedIn ad account.
Landing Page Admin
This role manages recruitment-focused standalone landing pages. Your organization needs to be equipped with a recruiter contract to create landing pages.
How do you give someone access to your LinkedIn business page?
To add another LinkedIn member to your company page, you must be a Super Admin yourself.
Visit the admin view of your LinkedIn page. Log into your LinkedIn account and find the Me icon on the menu bar. Click on it and then, under Manage, click on the name of your company page.
Click on Admin Tools at the top-right and then under Settings on Manage Admins.
If you want to add a Super Admin, Content Admin, or Analyst, click on the + Add Admin button at the top-right.
If you want to add a Sponsored Content Poster, Lead-Gen Forms Manager, or Landing Page Admin, switch to the Paid Media Admins tab first, then on the + Add Paid Media Admin button at the top-right.
In both cases, type the name of the person you want to add in the Name field. Be very careful when selecting the correct person. There are many cases of identity theft and impersonation on LinkedIn. My recommendation is to first verify and connect with the right profile. In this way, you will see the word "1st" in front of the person's headline when you type in their name.
Next, select the proper role in the Assign An Admin Role section and click on Save.
The person will receive a notification in their Notifications menu requesting to accept their invitation.
How to remove someone's access to your page?
To remove someone from your company page, you must have the Super Admin role.
Go to the admin view of your company page. First, log into your LinkedIn account. Locate the Me icon on the top menu bar. Then click on the name of your LinkedIn page in the Manage section.
To manage administrators, click on Admin Tools at the top-right and select Manage Admins under Settings.
To remove a Super Admin, Content Admin, or Analyst, stay on this page.
To remove a Sponsored Content Poster, Lead Gen Forms Manager, or Landing Page Admin, switch to the Paid Media Admins tab.
Click on the trashcan icon on the right column and confirm that you want to remove the person by pressing the Remove button.
You can only remove a Super Admin role if there is at least one Super Admin left.
To remove yourself, give someone Super Admin privileges first and then remove yourself. You may have to wait until the other person has accepted your invitation before you can proceed.
How to create content for your LinkedIn page?
Posts
To share a post on your LinkedIn page, log in to your LinkedIn account.
Look for the "Me" icon in the top menu bar with your profile photo.
Click on the icon and then on the name of your company page under Manage.
Click on the Start A Post button in the center.
You can share up to 3,000 characters per post. That is about 500-600 words.
If you hit the Post button, your post will be shared as a text-only post.
You also have the option to attach a photo, video, document, or poll.
Articles
Writing an article is like writing a post. Instead of clicking on the Start A Post button, click on Write Article instead.
Each article requires a click-worthy headline and an engaging header photo.
You can write text and insert various types of media into your articles, such as images, videos, slides, links, and snippets.
Text can be classified as regular text, or a heading 1 or 2. You can also format text using bold, italic, and underline.
You can also create unordered and ordered lists, insert blockquotes, and clickable links.
Once your article is complete, hit the Publish button to share the article on your business page.
Newsletter
LinkedIn newsletters are essentially articles. LinkedIn members have the option to subscribe to your LinkedIn page newsletter to receive email notifications when you publish a new newsletter.
Each newsletter requires a title, description, image or logo, and a publishing schedule. You can choose between daily, weekly, biweekly, and monthly.
Note that these times are not binding. They are a means of setting the right expectations for readers who might feel overwhelmed by receiving too many emails.
LinkedIn will help you promote your newsletter by sending notifications to your page followers with an invitation to subscribe to your newsletter.
You can create new newsletters by writing new articles and then publishing them in your newsletter.
Events
Events are one of the best and most underrated lead generation tools on LinkedIn.
You can create online and offline events and promote them to your page followers. LinkedIn will also promote your event organically on its event discovery platform and recommend it to suitable attendees.
Each event needs a header image. You have to also be specific if its online or offline.
If your page has access to LinkedIn Live, you can set up a live stream for your event. Otherwise, you have to share a link to the event page.
Give your event a name and set the correct time zone and start time.
If you do not want to create a dedicated event page, you can also use LinkedIn’s registration form. This allows you to download the contact information of all attendees on your event page.
Fill out the description field with as many details as possible.
In the speaker field, search for all LinkedIn members who will take on a speaking or teaching role and add them to the event.
Once you are ready, click next and share your event on your company page newsfeed.
Live stream
LinkedIn Live is not enabled by default.
Your page must meet certain requirements to qualify.
- Your page needs a minimum of 150 followers.
- Your page must be in good standing and comply with LinkedIn’s community policies.
- You must be based in an eligible country. At the moment, that’s any country other than China.
I also recommend optimizing your company page and adding as much detail as possible before applying.
LinkedIn has recently switched to an auto-application process for LinkedIn Live.
To apply, you have to first sign up for a third-party streaming app. My recommendation is to use Restream.
Once you are logged in to Restream or any other streaming app of your choice, connect your LinkedIn page.
Review the security authorization and if you would like to proceed, select Allow.
Follow the instructions to complete the process.
If you are approved for LinkedIn Live Video access, you will be notified immediately.
Once approved, follow the above steps and select LinkedIn Live as the event format.
If you don’t meet one or more of LinkedIn's criteria, you will not get access. You can reapply in the future once you feel that your situation has changed.
