Welcome to this practical guide on how to share links on LinkedIn effectively.
We'll start by discussing which links hold the most value on LinkedIn, covering both external and internal links.
Next, prepare to dive into 16 distinct methods to share these valuable links with your audience.
To wrap it up, we'll pinpoint the 8 top locations on LinkedIn where these links make the most impact. From posts, articles, photos, and videos to comments, newsletters, PDFs, LinkedIn profiles, and LinkedIn pages, I'll share my top picks.
Get ready to leverage LinkedIn to its fullest.
Let's get started!
External Links
Let's first have a look at which links are worth sharing on LinkedIn.
The first type of link, and probably the only type of link that most people think of when they hear the word "link", is the external link. These are all links that differ from linkedin.com.
There are many useful external URLs that you can share to establish yourself as a respected leader in your industry, as well as help you attract ideal customers and clients.
The problem is that LinkedIn has a variety of advanced filters and algorithms that might limit how many people will see your content or block traffic entirely if shared incorrectly.
Here is my incomplete list of the best external links worth sharing on LinkedIn, along with examples of how I use these links for my own business.
Website
Sharing links to your website gives you complete control over the user experience and the content that you want to share.
With full design control, the ability to rank on Google, and the ability to measure which pages are most popular using Google Analytics, your website is one of the most powerful tools for LinkedIn lead generation.
- Website example:
- Visit ../ to learn more about what I do.
Blog
Sharing links to your blog or other informative articles can help establish you as an authority in your field, as well as build trust with potential customers by providing educational and entertaining content.
The long format of articles allows you to educate readers, making them problem-aware, solution-aware, and product/service-aware, which can turn cold traffic from LinkedIn into warm leads over time.
- Blog Example:
- If you want to learn more about marketing on LinkedIn, you can check out all of my LinkedIn articles here ../linkedin/
Contact Form
Sharing a contact form on your website can streamline your sales process by allowing you to add additional qualification questions to every inbound message.
Rather than being limited to someone's name and LinkedIn profile, you can ask for their email address or phone number, inquire about their annual turnover, or ask multiple-choice questions to better understand their business.
These important questions can help you determine if you can assist them or not.
- Contact Form Example:
- Want to work with me on your LinkedIn content strategy? Then send me a message at ../contact/
Lead Capture Forms
A slightly different approach to sharing your contact form is to share a lead capture form.
This more indirect approach focuses on exchanging contact information in exchange for valuable resources or downloads, for example, an ebook, whitepaper, etc.
Such a form can add someone to your email newsletter or to your CRM system for you to follow up later once you evaluate if someone would be a good fit. Example:
- Lead Capture Form Example:
- Grab your free LinkedIn Hashtag Guide: ../linkedin-hashtag-guide/
Videos
Having free, helpful video guides on your YouTube channel shows your skills in your field and also your personality and teaching ability.
YouTube videos hold people's attention more than normal LinkedIn posts and let you reach more people.
You can see how many people watch your videos and read their comments to know if your content is useful.
- Video example:
- Watch my LinkedIn marketing videos on my YouTube channel https://www.youtube.com/@iamtimqueen
Products
Products and tools that you've made using your field knowledge, skills, and experience show your expertise and your ability to provide solutions.
People see that you know problems well enough to make solutions that work.
Free tests and samples let potential clients see the value by themselves.
- Product Example:
- Want to learn how to become a thought leader on LinkedIn? Then sign up for my LinkedIn Accelerator Program here: ../linkedin-accelerator-program/
Services
Hosting a detailed services page that thoroughly outlines exactly what solutions and approaches you provide, as well as how you work with clients, establishes you as a reliable, trustworthy service provider within your industry.
Members gain a comprehensive understanding of the specific problems you solve, the processes you follow, any guarantees you offer, and the results they can expect by choosing to work with you.
Booking Forms:
Providing a simple form on your website that allows members to easily schedule a first discovery call or consultation appointment with you dramatically lowers the barriers for interested leads who want to learn more.
Adding a compelling call to action that emphasizes the value this initial discussion will provide incentivizes members to click through.
Industry News
Posting new and relevant articles from big sources in your field shows you keep yourself updated with new things happening.
This makes people think you know a lot about your field.
People see you as someone they can follow to get good information and updates about your field.
Events
Talking at big events in your field is a good way to show you're an expert, meet more professionals, and get new potential clients.
Sharing links to the event pages where you'll talk shows your LinkedIn connections you're in important professional circles, and they should listen to you. People at the events learn useful things they can use right away.
Internal Links
Internal links are a different beast.
These are links that lead to other parts of LinkedIn itself.
LinkedIn's advanced filters and algorithms are more lenient with these links.
They're generally accepted without any restrictions and don't limit your organic reach on the platform.
This allows you to seamlessly share internal content, enhancing your LinkedIn presence without fear of algorithmic penalties.
In this part, I discuss some of the most important internal links worth sharing.
Posts
LinkedIn posts can have a wide variety of formats, from text-only, photo, video, poll, or document.
Among all of LinkedIn’s content types, Posts give creators the highest organic reach.
The only downside of Posts is they have a limited lifetime before they slowly get fewer and fewer views until they completely disappear from other people’s newsfeeds.
Repurposing helps you get more out of each of your posts. For example, you can rewrite a post and repost it as new content a few weeks or months later.
An alternative approach is to share links to specific LinkedIn posts as resources within a new post, creating a kind of additional resources section based on your previous posts.
To obtain the direct link of a specific LinkedIn post, go to the "Posts" section of your activity feed, locate the post you want to share, click on the three dots icon at the top right corner of the post, and then click on "Copy Link to Post".
Next, create a new post and paste your link anywhere in the post. The link will be very long and look something like the URL below, but don't worry, LinkedIn automatically shortens long URLs with its built-in URL shortener.
- Post example:
- https://www.linkedin.com/posts/iamtimqueen_15-benefits-of-linkedin-carousel-posts-by-activity-7056574504289882113-SakM
Articles
While LinkedIn Posts have a 3,000-character limit per post, LinkedIn articles do not. For all intents and purposes, LinkedIn articles can contain unlimited words.
This allows you to create much longer and more in-depth text-based content and is a great way to establish your industry thought leadership if you don’t have your own website or blog.
Due to its length and the required time to write a good article, repurposing becomes even more important.
Rewriting articles and republishing isn’t practical, and if you want your articles to rank on Google, it is also not recommended, as Google punishes content creators who publish duplicated or very similar content.
Therefore the best way to get the most out of your articles is to repurpose them by regularly repromoting specific relevant articles as evergreen resources in your LinkedIn posts.
Finding the article of a LinkedIn article is more straightforward than it was for posts.
Simply visit your Activity feed, click on Articles, click on any article of your choice, and then select the URL in your browser bar and copy it.
- Article example:
- https://www.linkedin.com/pulse/best-linkedin-resources-tim-queen/
Comments
Did you know that each individual comment that any person or company writes under any post, article, or event on LinkedIn has its own URL?
Yes, it's true! And it's amazing!
Just think of the possibilities for your content creation process.
Now, you are no longer limited to replying to someone's comment.
- You can create an entire dedicated post to answer someone's comment and share a link to the original comment in your post.
- Extend the 3,000-character limit of a post by linking to part 2 in a comment underneath your post.
- Create a content ideas page in Notion and paste links to specific comments that you want to talk about in future content.
Here is how to copy a comment URL.
First, locate a specific post, article, event, or any content with a LinkedIn comment.
Scroll down to the comment section and find the comment you are interested in.
Click on the three dots icon, then click “Copy Link to Comment”.
- Comment example:
- https://www.linkedin.com/feed/update/urn:li:ugcPost:7056574503216128001?commentUrn=urn%3Ali%3Acomment%3A(ugcPost%3A7056574503216128001%2C7056574838609473536)&dashCommentUrn=urn%3Ali%3Afsd_comment%3A(7056574838609473536%2Curn%3Ali%3AugcPost%3A7056574503216128001)
Hashtags
Hashtags can be a great personal branding tool. Here are three ways to create a hashtag: turn your name into a hashtag, such as #timqueen; turn your company name into a hashtag, such as #company; or create a hashtag around a specific challenge, such as #leadgenchallenge.
Each hashtag has its own feed with the most popular or recent posts using the hashtag.
Sharing the URL of the hashtag overview page can encourage people to follow your hashtag for the most recent updates.
To find the URL of a hashtag overview page, simply click on the specific hashtag in your post, or replace the keyword after the "=" sign in the URL below.
Alternatively, you can also share to a LinkedIn search for your target hasthag. In this case replace the keyword after %23:
LinkedIn Profiles
Your LinkedIn profile is by far your most important asset on LinkedIn, especially as a professional content creator seeking to establish yourself as the go-to expert in your field.
But did you know that there is more than one link on your LinkedIn profile worth sharing?
The most basic URL is the link that opens your LinkedIn profile itself.
When you first create your profile on LinkedIn, it will use your first and last name along with a random string as your profile URL.
For a more professional look, I recommend replacing it with a unique username of your choice.
Read my article How to change your LinkedIn Profile URL to learn how to do this.
Profile Overview:
If you want someone to visit your LinkedIn profile, click on your photo in the top-right corner of the LinkedIn menu bar on Desktop next to the word “Me”.
When the menu appears, click on either your photo, name, or headline to open your profile. Copy the URL from your browser address bar, and you will have your LinkedIn profile URL.
This is the default view visitors see if you tag yourself in a comment or post.
Here is an example of how this looks for my profile:
- Profile example:
- https://www.linkedin.com/in/iamtimqueen/
Follow Link:
If you are serious about becoming a content creator on LinkedIn, I highly recommend turning on LinkedIn Creator Mode.
With this feature enabled, you have access to a special Follow link that you can share.
This link sends people to a dedicated page where they only need to press one button to confirm that they want to follow you on LinkedIn.
The process is distraction-free, and once they confirm, they will be redirected to your profile. This is a great tool that can help you quickly grow your number of LinkedIn followers.
To access your Follow URL, ensure that LinkedIn Creator Mode is enabled. Then, visit your profile and click on "Creator Mode" under "Resources".
Next, click on "Available" under "Creator tools", and finally, click on "Copy link".
- Follow example:
- https://www.linkedin.com/mynetwork/discovery-see-all/?usecase=PEOPLE_FOLLOWS&followMember=iamtimqueen
Content & Activities:
Did you know that you can share a link to all of your LinkedIn posts with others?
Not only that, but you can even direct people to specific content types or activities, such as commenting or reacting.
All you have to do is add a snippet at the end of your LinkedIn profile URL.
Alternatively, visit your LinkedIn profile, scroll down to Activities, and click on any of the provided content and activity filters.
Then copy the URL from your browser's address bar. Here are some direct link examples for my content.
- Posts example:
- Images example:
- https://www.linkedin.com/in/iamtimqueen/recent-activity/images/
- Videos example:
- Articles example:
- Documents example:
- Comments example:
- Reactions example:
- Events example:
LinkedIn Pages
If you implement a team strategy on LinkedIn, sharing links to your company page alone or combined with your LinkedIn profile links can be a valid addition.
Direct link to a specific LinkedIn company page:
Page Overview:
The Overview tab contains a preview of the page's About section, followed by your lead capture form if you set one up, and finally, a list of your most recent posts.
This is the default page that visitors are taken to if they tag your company name in a comment or post.
- Page Overview example:
- https://www.linkedin.com/company/timqueen/
Page About:
If you want people to read your About section, it is best to link to it directly, as it is fully expanded on this page and doesn’t require visitors to click the “Show all details” button on the overview tab.
Content & Activities:
Content and activities are organized slightly differently on company pages.
There are no tabs for comments or reactions, but you have a new tab for Ads and promoted posts. On LinkedIn Pages, events hosted by your company are not listed in the content section.
Instead, you can find them in a dedicated Events tab, which is included in the page's tab list.
- Posts example:
- Images example:
- Videos example:
- Articles example:
- Documents example:
- Ads example:
Jobs:
If your company is currently recruiting, this URL is a great resource to share as it allows you to share all open positions with just one link.
- Jobs Overview example:
- https://www.linkedin.com/company/timqueen/jobs/
- Jobs Details example:
- https://www.linkedin.com/jobs/view/JOB_ID/
People:
This page used to contain an employee directory but has been replaced with a "People You May Know" section. It provides a unique and personalized list of people for every visitor.
The list highlights employees of your company who the visitor might know, for example, because they share mutual connections.
This URL can be useful to share if you want to encourage your audience to connect with other team members in your company.
Events:
This URL is only accessible if your page has created at least one event. It contains a list of all past, current, and future events and can be a great resource to share if your company regularly hosts virtual or in-person events to generate leads.
LinkedIn Group
LinkedIn Groups can be a useful lead-generation tool for some companies.
The basic idea is for a company to create a generic group with a descriptive name representing their ideal customers' industries or role titles.
Alternatively, a challenge group can be created around a specific time-sensitive event with the purpose of building trust over several days and weeks and then identifying the ideal customers who are most responsive among the group members.
To find the URL of your LinkedIn Group, simply visit the group and copy the URL from the address bar.
LinkedIn Events
LinkedIn events are a valuable tool for attracting ideal customers on LinkedIn.
Creating an event is simple. You can organize an event using either a personal LinkedIn profile or a company page.
Events can be hosted on LinkedIn or use an external platform such as Eventbrite or Zoom.
If you have LinkedIn Creator Mode turned on, you can also create LinkedIn LIVE and audio events within LinkedIn itself.
Finding the event URL is simple, just click on your event on the left sidebar on the LinkedIn homepage and copy the URL from the address bar.
- Event example:
- https://www.linkedin.com/events/chatgptforlinkedinmasterclass7025605433977380864/
Different Ways of Sharing Links on LinkedIn
Now that we have covered the exhaustive list of links worth sharing let’s go into the possible options of link-sharing methods on LinkedIn.
There are several different ways to share URLs on LinkedIn. Some links to certain pages can be shared in multiple ways, some only in a very specific way.
Here is a list of all the different link-sharing methods on LinkedIn.
Tagging
While writing a post, article, or comment, simply type the @ character and slowly start typing the name of a person or company.
A list of matching LinkedIn profiles and company pages will appear.
Once you see the desired profile or company name, click on it.
A new clickable link will be inserted into your text that readers can click on.
Pro tip: If the name contains a headline at the end, simply hit the backspace key to delete the last word one word at a time.
This link automatically takes them to the respective profile or page overview page.
It’s one of the best ways to link to a specific profile or page because the link label is descriptive, and it saves you precious characters.
Link Attachments
When you create a new text-only post without an image, video, document, or poll attached, the first URL that you type will automatically be attached as a link attachment.
That’s a preview box of the page’s title and, if available, a social sharing image.
This also works in comments if you insert a URL via LinkedIn’s mobile app. Since posts with link-attachment are deboosted by the LinkedIn algorithm, this method is only recommended for comments.
Reposting
A variation of this approach is reposting a post with a Link-Attachment.
This method is not very effective, as reposts usually are seen by even fewer people than a Link-Attachment post.
Text URLs
If you type or paste a valid URL into a LinkedIn post, it will automatically be converted into a clickable link.
This also works if you don't use "http://" or "https://" as long as your domain has a popular top-level domain such as ".com".
This is the preferred method of sharing links in posts.
Just make sure to remove any link attachments before publishing your post.
Please note that URLs shared via this method will be shortened if they are too long.
On the bright side, this will save characters and make your post more readable.
The downside, it can reduce the trustworthiness of URLs, as all URLs use the identical URL shortener from LinkedIn.
A way around this is to use your own URL shortener with your own custom domain.
Text and Image Hyperlinks
If you create a LinkedIn article, you can turn any text or image into a clickable link.
Simply select the text that you want to be clickable, then select the Add URL Link icon in the menu bar, and paste a URL of your choice.
The selected text can be anything, a word, a sentence, or even a URL, including “https://” if you want to be lazy.
The same method also works for images in articles.
Simply hover your mouse over an image, click “Add a link to the embedded image”, and insert a URL of your choice.
This works great for YouTube thumbnails or image buttons with labels such as “Click here” or “Sign up”.
Embedded URLs
When you type or paste a URL into an article on LinkedIn, the platform will automatically convert it into an embedded link.
This creates a URL card with the extracted page title and meta description.
Clicking on this card will take the reader to the URL.
If you paste a video URL from YouTube, it will be automatically embedded as a video player, allowing readers to watch the video within your article.
While this behavior can sometimes be desired, in most cases, you have more control by using Text and Image Hyperlinks.
Featured Section
On your LinkedIn profile, you can pin specific URLs in your Featured section.
LinkedIn will automatically extract the page title, description, and social sharing image if available.
However, you can overwrite these three attributes by changing the text or attaching a different image.
If a pinned URL contains a description, people will be taken to a pop-up where they can read the full description.
They will have to click "View Content" to visit the URL.
If you remove the description text, clicking on the pinned item will skip this step and take them to the desired URL instantly.
Media Attachments
The same method can also be applied to media attachments for work or educational experiences.
If you want to send people directly to a specific URL without an intermediate popup, make sure to remove the description text.
When resharing items from your featured section, I recommend only using your current company in the work experience section and attaching media links that are relevant to a specific experience.
Publications
If you share a URL in the Publications section of your LinkedIn profile, a clickable link with the label “Show Publication” will be automatically added to each item.
Pinned Posts
To imitate the behavior of the Featured Section on a personal profile, you can pin one post of your choice on your company page.
Create a LinkedIn post with a clickable Link-Attachment, and then pin it on your LinkedIn page.
Bio Link
If you have turned on LinkedIn Creator Mode, you can prominently feature a URL at the very top of your profile, right below your headline.
The URL can either be a clickable text or display the URL itself.
Call To Action Button
On your LinkedIn company page, you can create one call-to-action button that is displayed right next to the follow button.
The button can be selected from one of the following five options “Contact Us”, “Learn More”, “Register”, “Sign Up”, “Visit Website”.
None-Clickable Text URLs
Not all URLs are automatically converted to clickable links.
If you add a link to your profile or page About section or your headline, it will not be clickable.
This can still be a good approach to burn the name of your website into the reader's mind and works especially well for short URLs that are easy to remember.
If I tell you to visit timqueen.com you can probably remember it and will be able to type it into the address bar yourself.
Burned-In Text URLs
Another non-clickable variation of this idea is to burn in a text URL into an image of video frame.
Essentially a screenshot of a text URL burned into the pixels of an image.
If your URL is really short, people can remember it and type it manually into their browser.
Contact Information
You can also add up to three URLs to the contact information of your LinkedIn profile and up to one to your company page.
This URL is not prominently displayed, but it still worth including to promote your website.
Instructions
Another method for sharing links is to give written instructions on how to find a clickable link. For example:
- You can download my free LinkedIn Hashtag Guide on my profile. Scroll down to the Featured Section and click on the first link.
- Sign up for my newsletter by visiting my LinkedIn profile and clicking my bio link (right below my headline).
As you might have realized at this point, there are plenty of link-sharing options on LinkedIn but what are the best recommendations for sharing URLs when creating various content types?
Best Ways to Share Links on LinkedIn
Let’s have a look at the eight most important places within LinkedIn where you can share links.
In this section, I share the best methods how to share different types of links and URLs for each medium.
LinkedIn Posts
The best way to share links to specific LinkedIn profiles or pages is by tagging them using the "@" symbol followed by the name of the person or company.
The most effective way to share a lead generation asset, such as a downloadable lead magnet, is by adding it to your LinkedIn profile's bio link or Featured section or by using your page’s Call To Action button.
Then, direct people to your profile and encourage them to click either your bio link or the corresponding item in your Featured section to access the resource.
Any other URL can be just inserted into your text. LinkedIn will automatically convert any URL into a clickable link. This also works for links without “http://” or “https://” at the beginning as long as the top-level domain uses a common extension such as .com.
Important, if you haven’t published the post yet, the URL or first image will automatically be converted into a link attachment, which can hurt your organic reach. To prevent this from happening, click the "X" to remove it before publishing.
An alternative approach is to share a URL in a comment. See details below.
Comments
Alternatively, you can add a call to action at the end of your post, informing people that they can find a specific URL in the first comment.
Once you publish your post, write a comment with the URL you want to share.
Pro tip: Add an emoji, such as a 📌, at the beginning of your comment. You can also reference this emoji in the call to action to make it easier for people to find it. For more ideas on how to use emojis on LinkedIn check out my LinkedIn Emoji Guide.
Consider copying the URL of this comment, editing your post, and pasting the URL of your 📌 comment. This makes it easy for people to click on the link. In the past, this was the only method that guaranteed maximum organic reach.
Adding a link to a comment was considered an internal link and wasn't deboosted by the LinkedIn algorithm. Today, this is no longer strictly necessary, as LinkedIn has shifted its focus towards Dwell time.
However, it is still a good method to know just in case they change the algorithm again.
It's also a useful approach to encourage comment engagement.
LinkedIn Articles
The best way to share links within LinkedIn articles is to select a text snippet or image and convert it into a clickable hyperlink.
Embedding URLs as link cards is generally not recommended because it doesn't look professional and can have unintended consequences.
If you insert specific domains, such as YouTube videos, they will not be inserted as clickable links but instead embed a video player within your article.
LinkedIn Newsletters
LinkedIn newsletters are essentially LinkedIn articles that are sent out to your subscribers via email.
Therefore, the same rules apply to articles: only insert text and image hyperlinks, and avoid embedded link cards.
Also, since your newsletter is sent via email, consider how it might be perceived by an email spam filter.
Having only a few high-quality links will maximize your deliverability and make it less likely that your newsletter goes to the spam folder.
Images and Videos
If you want to share links in video or photo posts, it is best to type them in the text portion of your post or via the first comment.
If your URL is very short and memorable, you can display the URL as a burned-in URL on the image or video overlay.
Alternatively, I recommend adding a call-to-action message onto your image or video frame, such as "Link in the first comment".
PDF Documents
For PDF documents, which are often referred to as LinkedIn Carousel Posts, the same recommendations for text, photo, and video posts apply.
An additional feature of PDFs is the ability to insert clickable buttons on any part of a specific page.
If you save a Word document with embedded hyperlinks, these will also be clickable in the PDF.
To insert clickable links into existing PDFs, you need an advanced PDF editor, such as Adobe Acrobat.
While these links work great in PDF viewers, it is important to point out that LinkedIn doesn't display PDFs directly.
Instead, it takes screenshots of each page and displays them within its own PDF reader when you share a document.
Only if someone decides to download the PDF and then open it in their local PDF reader will they be able to click the link.
In my opinion, adding clickable links requires too much effort for very little additional benefit.
Instead, I recommend adding a call-to-action on one of the last pages, with instructions on how to visit your profile to access a specific resource via your bio link or Featured section.
LinkedIn Profile
If you have turned on LinkedIn Creator Mode, the two best places to share URLs are your bio link and your Featured section.
Additionally, add URLs to your contact information, and attach them as a media attachment to specific work or educational experiences. You can also add publications with clickable links.
You can share non-clickable links in your About section, headline, and experience descriptions. To make the best use of limited character space, I recommend sharing URLs to your most important pages in your About section and experiences and keeping your headline URL-free to avoid cluttering it up with long URLs.
Last, but not least, consider adding your domain name to your header image and highlight why people should check out your page with a burned-in call to action.
LinkedIn Page
Your company page provides three options for clickable links:
- You can add a Call to Action button next to your follow button, with a URL of your choice.
- You can add your URL to your contact information section.
- You can create a post with a clickable Link-Attachment and pin it at the top of your page.
Non-clickable links can be added to the text description of your About section, tagline, and the page’s header image.
Additional Tips and Best Practices
LinkedIn's URL Shortener Explained
When you add URLs to LinkedIn posts, LinkedIn will automatically shorten and replace any original URL longer than 26 characters.
LinkedIn uses its own URL Shortener and all shortened URLs look like this https://lnkd.in/RANDOM_ID.
If you don’t want LinkedIn to shorten your URL with a cryptic random ID you have three options.
- Consider not including “http://” or “https://” at the beginning of your URL. The URL will still be clickable if your domain uses a common top-level domain such as .com. This method can save 7-8 characters and might be enough to get you below the 26-character limit.
- Use Bitly to track clicks and create shortened URLs with custom slugs. Bitly and other dedicated URL shorteners allow users to replace random IDs with custom names. Since bit.ly is a very short domain name, staying within the character limit is much easier. The only issue with Bitly is that, since it is free and popular, many custom short custom URLs have already been taken. This makes it time-consuming to find an available custom URL.
- A better approach is to sign up for a more advanced URL shortener that allows you to add a custom domain. I am using timq.co for my links. Since I own the domain, all slugs are always available.
UTM Tags & Google Analytics
Many URL Shorteners allow you to track how many people clicked on a specific link. But they don’t share this information with Google Analytics and other analytics software solutions.
That’s where UTM tags come in handy. These are special parameters to add to your URL that allow you precisely define where a specific visitor comes from.
Imagine this: you visit your Google Analytics dashboard and check out where everyone who signed up for your lead magnet came from.
Among the many different domains, you click on LinkedIn and then see a detailed table that tells you how many people found it via your bio link, Featured section, last week’s article, a post that you shared three days ago, a comment you left under someone else’s post, etc.
Adding custom UTM tags with detailed source attributes makes it super easy. You can learn more about UTM tags here.
Value Mindset
How to share links on LinkedIn the most effective way is only the second most important question you should be asking yourself.
The most important question is, does this URL provide value to my audience?
It doesn’t matter how much the LinkedIn algorithm likes you if your audience is not interested in clicking your promoted link.
Always consider your audience and the value of the content before sharing any links on LinkedIn. By doing so, you will have a much greater chance of success on the platform.
Bonus tip: If your content is highly valued and appreciated by the LinkedIn algorithm, but you still don't get the clicks you desire, it may be time to work on your copywriting skills. By better explaining how your shared link can be useful for your readers, you can increase engagement and drive clicks to your content.
Conclusion
Today, you learned about the best ways to share links on LinkedIn.
These methods will help you share your ideas, products, and services with more people on LinkedIn.
When sharing any URL on LinkedIn, always remember to provide value to your audience.
Each link you share is an opportunity to connect, help, and grow.
Start sharing your work using these tips and let it shine on LinkedIn.
Notice the impact it makes, and watch your influence grow on LinkedIn!
